Q2 - Respondent Details

Good..........! I am from Sixth Sense, a market research company. We conduct surveys on different products and services to help companies serve their customers better.

Currently we are doing a study in Leisure and Entertainment Domain and we are getting views & preferences from people like you. In this regard, I would like to speak to you for a few minutes. Your responses will be analysed on an aggregate level, so I request you be open and frank with your answers.

SPEAK TO THE SELECTED INDIVIDUAL AND ADMINISTER THE REST OF THE QUESTIONNAIRE

RQ1 - Can you please take a look at this card and tell me whether you or any member in your household works in any of the following types of organisation.

RQ2 - Have you been interviewed by any market research agency in the last six months?

RQ3 - Please take a look at this list and tell me which of these items do you have at home? (It could be owned by you, your family, or provided by the employer or it could be available in the house you live in; but it should be for the use of just you or your family)

EXPLAIN, IF NECCESARY: We have a standard list of items that we use in all kinds of cities and villages. So don’t worry if an item appears irrelevant to you, or too ordinary. Just go ahead and tell me which items you do have. We need this information just for survey purpose

Do you have a…....... (ITEM) in your home (which is in working condition)? ASK FOR EACH ITEM.

CIRCLE ITEMS OWNED/ HAVE AT HOME IN THE ‘ASSETS GRID’. AND THEN TICK ITEM.

RQ3Count - NUMBER OF (S5_count of all ticked) ASSETS OWNED

RQ4 - Can you please tell me the educational qualification of the member of the family who contributes the maximum to the total expenditure of your family?

Q4a - SEC

RQ5 - Can you please tell me the occupation of the member of the family who contributes the maximum to the total expenditure of your family?

RQ6 - Are you the Chief Wage earner of this house?

RQ6a - Can you please tell me your educational qualification and occupation?

RQ7 - Can you please tell me your age in completed years as per your last birthday?

RQ8 - RECORD GENDER

DO NOT ASK

RQ10 - Can you please take a look at this card and tell me to which of these categories does your monthly household income falls into? By monthly household income I mean income from all sources such as salary, dividends, rents, interest etc. of all the members of the household put together. Please give me the net household income after all the tax being paid.

SECTION A – LEISURE AND ENTERTAINMENT PREFERENCES

QB1 - What types of leisure and entertainment activities do you enjoy? Please provide rank1 to rank 5 of your top preferred activities (OBTAIN RANKING 1 TO 5)

QB2 - How often do you participate in outdoor entertainment activities?

QB3 - Do you prefer solo activities or group activities?

QB4 - What time of day do you usually engage in entertainment or leisure activities?

QB5 - On average, how much disposable income do you allocate for entertainment and recreation each month?

QB6 - Which of the following factors influence your entertainment spending like going to amusement parks?

QB7 - What motivates you to engage in entertainment or leisure activities like going to amusement parks?

QB8 - How do you usually decide which entertainment activities and amusement parks to pursue?

QB9 - Do you plan your amusement park visit in advance, or are they spontaneous?

QB10 -  How likely are you to try a new entertainment activity or new amusement park ?

QB11 - Do you prefer digital entertainment (e.g., streaming, gaming) over physical activities like going to amusement parks?

QB12 -  How often do you travel to participate in activities at amusement parks ?

QB13 - What are your biggest barriers to engaging in outdoor or entertainment activities like going to amusement parks ?

QB14 - How often do you combine leisure activities with other goals (e.g., fitness, learning, or socializing)?

QB15 - What role does technology (e.g., mobile apps, social media) play in influencing your entertainment decisions?

QB16 - How do entertainment activities affect your emotional well-being?

QB17 - When we say the word amusement park which brand / park comes to you mind ?

QB18 - Which other amusement parks can you think of which are popular in your state ?

SECTION C – WONDERLA CONCEPT EVALUATION

VIDEO - SAY: I WILL NOW SHOW YOU A VIDEO OF AN AMUSEMENT PARK. PLEASE WATCH THE VIDEO CAREFULLY AND I SHALL ASK YOU A FEW QUESTIONS REGARDING THIS.

SHOW THE VIDEO 2 TIMES TO THE RESPONDENT

QC1 - What all things do you think you like about this amusement park? PROBE What else? Anything else?

QC2 - What, if anything, do you think you dislike about this amusement park? PROBE What else? Anything else?

QC3 - How enjoyable was this video of amusement park ?

QC4a - Please tell me what is the most important benefit that this amusement park is providing to people?

QC4b - What are the other benefits offered by this amusement park to people? PROBE What else? Anything else?

QC5 - How unique / different is this amusement park to you, upon comparison with other amusement parks available in this city?

QC6 - How credible / believable do you think are the things shown in this video of this amusement park ?

QC7 - How relevant is this amusement park is to your needs, that is how well does the amusement park described in this video meet your needs of what you look for when planning to visit an amusement park ?

QC8 - What are the top 5 activities / things in this amusement park, which you found most relevant to you?

QC9 - Considering all that what was shown in the video how likely are you to visit this amusement park if it is launched in your city?

QC10 - How often would you consider going to this amusement park ?

QC11 - Kindly add picture of anything like amusement park ticket, badge or maybe a selfie with respondent, if they are comfortable. Continue with taking picture?

Image - Please take the picture

Start rear camera Start front camera Take Image

IName - Interviewer's Name

You have reached at the end of the survey. Thank you for time and press [Next] button to submit the survey